CherryBerry are committed to complying with the Data Protection Act 1998 and have published this guide to help you understand how and why CherryBerry collect information from you, to whom such information is disclosed and what your rights are. You can access our Website home page and browse our site without disclosing your personal data. However, when you register with front rou you will be asked to provide certain information about yourself.

What Information Do We Collect And How Do We Obtain It?

We receive information in one of two ways either directly from you when you register with us or from a third party such as credit reference agencies (for example to assess your credit rating).

If you register with us you will be asked to provide certain information such as your name, address, details of your credit card (only if you are paying by credit card), telephone number and email address so that we can process and fulfill your order, notify you of your order status and inform you of special offers and promotions.

How Do We Use Your Information?

We use the information that we collect about you to:

Process your orders
Manage your account - see also "Use of credit reference agency information".
Administer this website.
Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
Notify you about enhancement to our services, such as changes to the website, new services and special offers that may be of interest.

You agree that we may use personal information in order to conduct appropriate anti fraud checks. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, who may keep a record of that information. If you have given us permission to send you information about our products and services by telephone, email or in writing, CherryBerry will do so in accordance with the Privacy and Electronic Communications Regulations 2003 and the Direct Marketing Association (DMA) Code of Practice.

Use of Credit Reference Agency Information and sharing of credit information.
In the interests of responsible lending and for security purposes we may carry out searches with credit reference agencies when you register with Next and further searches may be carried out before deciding whether to accept orders and/or grant further credit. The agencies record these searches. We may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties Information about you and other members of your household and those with whom you are financially linked maybe used to verify your identity and for the credit assessment of you and them. We may also use your information for payment recovery or fraud and debt tracing. We will pass on details of defaulting accounts to debt collection agencies. For details of the Credit Reference Agencies that we receive information from and share information with write to the Group Data Protection Manager at Head Office or via info@frontrou.com, quoting Security and Privacy inquiry.

Who Does CherryBerry Disclose The Information It Collects To?
We use information about you for purposes other than the provision of a website shopping facility. As a result we may disclose your information to:

Credit Reference Agencies - for more information see above.
Legal and debt recovery representatives for debt collection and debtor tracing purposes.
Reputable companies to fulfill your order or process your data on our behalf.

We may combine your information with information we collect from other companies and use it to improve and personalize our services, content and advertising.
This may also be done on a reciprocal basis. From time to time, we make portions of our customer list available to carefully screened companies. If you do not want your name and mailing details made available, or no longer choose to receive a CherryBerry catalog or wish to alert us to duplicate mailings, please call us on our helpline number or email info@cherryberrystores.com. CherryBerry is committed to respecting your privacy.

Keeping in Touch with You

We want to keep you up to date with information about new ranges, special offers and improvements to this site.

If you decide you do not want us to contact you, you can request that we stop using your information and that we stop mailing information to you by writing to the Group Data Protection Manager at Head Office or via info@cherryberrystores.com, quoting Security and Privacy inquiry.